The future of email marketing looks bright and cheerful. Personalized, interactive, and highly targeted email marketing campaigns will be the norm.
The question for marketers is:
How to make sure that your email campaigns get a high open rate?
Well, there are many potential answers to this question out there. However, I want to focus on one specific technique today – using. This can be due to many reasons, including the fact that they’ve lost interest in the product, did not find it exciting, or do not need it anymore.
There are many ways to re-engage these users and win them back as loyal customers! Here’s how …
Email marketing campaign 1: For customers who have not opened your past few emails.
Send them a personal email (an email from someone with a signature such as “Joe Smith, Marketing Manager” will work just fine), thanking them for being one of your users and asking if everything is going well with the app they are using.
You don’t need to go into many details, ask if they have any questions or concerns, and provide an easy contact option. For example, you could use something like: “Feel free to reach out anytime at [contact email] or on Facebook Messenger (click here for link).”
This will help re-engage users who have not opened your past few emails because they either didn’t see them (email filters or vacation mode) or are no longer interested in what you offer.
Email marketing campaign 2: Customers who have opened your past few emails did not perform an action based on them.
Again, send them a personal email asking if everything is going well with the app they are using. Ask if they have any questions or concerns and provide an easy contact option. Again, you don’t need to go into details; ask if they would like assistance setting up a new feature or performing a task specifically for their needs.
This will help re-engage users who have opened your past few emails and performed some action based on them but did not take the next step. This could be downloading a resource, installing an app, or reading one of your blog posts – something that did not require further engagement from you at the time.
Email marketing campaign 3: For customers who have not opened your past few emails and did not open or click on any of them before that.
If you combine these two methods, all customers who have either not been engaged for some time or have done nothing based on an email sent to them will get the same personal thank-you message, along with a specific call-to-action.
Your goal is to get the users who have been inactive back into your marketing funnel. They could be interested in a specific resource; they might want to learn more about using your app or service, or they may be ready for a free trial or demo.
In this email, you create an action for the user to take for you to find out why they have not opened your emails recently. This way, you will have a chance to engage with them personally and figure out the specifics of what is going on.
As an example, here’s how one such email could look: “I’m writing because we haven’t heard from you in a while. Is everything okay? If there’s anything we can help with, feel free to reach out anytime at [contact email] or on Facebook Messenger (click here for link)”.
This approach will hopefully get users who have been inactive back into your marketing funnel. However, you need to make sure that they are engaged with the next campaign and not just the one email.
You can do that by sending them a survey to learn more about their experience with your last campaign and what they want out of you next (if anything). Asking questions such as “How did you find our resource?”, “What are your goals for this year?” or “How could we improve the product/service/app you are using?” will help you learn more about your target audience.
Once the survey is completed, follow up with them in a couple of days to see if they have any questions or need help with the resource/application they are using.
Email marketing campaign 4: For customers who have opened and clicked on one or more past emails.
There are various ways you can re-engage customers who have acted based on one or more of your past campaigns. These could be downloads, app installations, viewing a guide, reading a blog post, and so forth.
To do that effectively, it is essential to ask what the user wants from you or their goals for the year.
For example, say a user downloaded a free guide from you before and finally converted to a paid subscription last month. You need to know whether they opened your email last month just because it was time for renewal (and not due to interest in the previous one), or you should continue doing outreach to them.
In this example, you can send a follow-up email asking whether they have any questions about how the product is working for them or specific tasks they would like help with. If there was a particular resource that led them to convert, ask if it has met their expectations and whether you could suggest another one.
Asking the user about their goals and what they have or haven’t been able to accomplish in the last few months will help you tailor future marketing campaigns for them. This is important because it lets you know whether this customer has already taken advantage of your product/service, and if not, why? You should also ask them if there’s any information they want to learn about or any specific task they would like help with.
Assessing such data will help you figure out if the customer needs a demo, some free resources, and training, or something else entirely.
Once completed, send them a follow-up email thanking them for their answers, and make sure to add their responses as a new tag for your CRM. This way, you can easily access all of their answers in one place and sort them by the following:
.All-time values (those with whom we have been in the communication)
.The first value (the first time that they acted on our platform)
.New value (those who acted on our platform for the first time)
.Deleted value (values deleted by the user or us)
You can then use these responses to create a segment that will let you target users who have not yet converted to paid subscribers but are likely interested in your service. You could also add this segment to an automated drip campaign that will send emails to users even if they are already a subscriber. You might have content relevant to them in the future (e.g., add-ons, product updates, or exclusive offers).
The approach I described only touches the surface of what you can do with email marketing campaigns.
The future of email marketing looks bright and cheerful. This can be due to many reasons, including:
1) Email has the highest productivity and lowest conversion rate. Mails generate maximum revenue with the smallest target audience. This means that even though you may not be doing business right now, you may find it in the future.
2) A large user base is available, so it is easy to reach mass audiences through email marketing. Email marketing campaigns are easy to set up and require minimal resources. Anyone with basic technical knowledge is capable of doing it.
3) Email is still the best method of communication. Email can be used to promote, support, and deliver various services. Even in a down economy, there is still a demand for email marketing services.
4) There are many techniques that can be used to make ads more appealing and engaging with time, such as email promotion or video promotion. This keeps the audience interested in messages and alert.
Email marketing is an easy and effective way for online businesses to reach their target audience and build trust. Bloggers, affiliate marketers, and social media users are all examples. It can also be used to increase traffic to your site.
Developers are now using the latest technology tools, such as mobile and apps, to deliver compelling messages to their users. These technologies can be used to enhance the effectiveness of promotional mechanisms by larger business houses.
One report states that email is the third most popular medium among all digital marketing tools by marketers. According to a survey, over 55 percent of respondents prefer email to receive information from marketers. This indicates that email marketing has a bright future.
7) Recently, WhatsApp was added to the social media platform. Facebook and Twitter are well-established applications, so all businesses must adopt them as part of their marketing strategy.
These are just a few of the many reasons email marketing is destined for a bright future. Email marketing will be a significant part of every business’s marketing and promotion strategies by 2028. This means that email marketing will be an integral part of any online business in the coming years. However, it will also mean that marketers will need to use new technologies and techniques to stay ahead.
8) Email marketing campaigns have the highest conversion rates of all online marketing channels, according to recent reports. Email marketing campaigns also have the lowest unsubscribe rates, meaning that email is being used to connect people with businesses. This is why so many companies use email to promote their products and services.
What is your opinion? Are you optimistic that email marketing will play an essential role in the future? What kind of changes can you expect email marketing to make in the future? Comment below to share your thoughts.
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